Connellyskis 2010

DESCRIPTION:
Connelly Skis started in a garage in Lake City, Washington, by a few innovative gentlemen who loved to water ski, and just knew that there had to be better skis for the sport than anything available on the market. Today, Connelly is one of the most visible and successful brands of water skis available anywhere in the world, and they've done it by committing to unrelenting innovation and reinvention of the very technologies that make the sport so compelling in the first place.

OBSTACLE:
Connelly Skis had world-class products, but a Web site that didn't reflect their dominance in the market place. They wanted something that embodied the excitement of the sport they helped develop that would also be useful for consumers and product dealers. The biggest problem was that they had three different sites representing three different product lines that needed to be brought into a single, easily manageable database.

SOLUTION:
Pathway Solutions consolidated the administrative interface for all three sites into a single, consistent account. We further integrated video, Flash and high resolution photo galleries without any slowdown to the user experience. The result has been an increase in year-over-year worldwide product distribution. The system that can be easily updated by the client to meet aggressive development cycles throughout the year. Also, using the full resolution images available, dealers are able to update their site with the latest product offerings without waiting for CDs or brochures. Allowing third party sites to integrate streaming video content into their own site has increased sales, interest and interaction with dealers and users.

http://www.connellyskis.com/